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Market View Methodology
We specialize in finding information to support your business decisions. Here is how On Point Research completes a typical Market View…
Approach:
Finding Information:
- Most projects start with research in published sources. Information suited to your business goals is selected from hundreds of available sources:
- Trade press
- Business directories
- Major print references
- Investment analyst reports
- Local, national and world news
- Government reports and statistics
- Business and management literature
- Technical articles and conference proceedings
- Company financial filings and business listings
- Sections from off-the-shelf market research reports
- On Point Research uses top commercial online services:
- Dialog
- Profound
- Investext
- LexisNexis
- SkyMinder
- 10K Wizard
- Hoover's Online
- Plunkett Reasearch
- MarketResearch.com
- The STN search service
- Factiva (from Dow Jones)
- We pick up the phone to:
- Verify or update statistics
- Obtain data from trade associations
- Learn what industry specialists think
- Interview current or potential customers
Building Knowledge
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Most reports start with an Executive Summary
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Additional report sections are keyed to your request. Sample topics include:
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The Market
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The Technology
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Potential commercial applications
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Your technology versus other solutions
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R&D presented at conferences or trade shows
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Literature review from technical and engineering databases
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Customers
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Pricing and Distribution
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Regulatory Issues
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Competitors and Partners
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Source documents and suggestions for further research complete the report. These may include:
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Summaries from in-depth interviews
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A list of key associations used in the research
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A list of other commercial reports available for purchase
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Selected source materials, provided in accordance with U.S. copyright guidelines
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